The Logo
The Eucerin logo consists of the brand name (word mark) and the red triangle. Never separate brand name and triangle. Never change colour or proportion.
Ourlogo
Our logo is our most used brand asset. With our latest refresh, it is more modern and friendly, while remaining instantly recognisable. Consistent use builds recognition and trust across every touchpoint.
Ourlogo
Our logo comes in two color versions. Our main logo for use on bright backgrounds and a negative color version for use on dark backgrounds.
Ourlogo
Mainversion
Our standard logo. Use this version of the logo whenever possible.
Negative version
Only use this version of the logo if the contrast cannot be guaranteed. Do not use it on any packaging.
Minimum clear space
Keep the area around the logo clear of any other elements and maintain a distance to borders in any direction.
How to place the logo
Place the logo top and centered. Keep clear space around it and avoid overlapping images or content.
The logo with tagline is used when we want to reinforce our brand promise.
Minimum clear space
To protect visibility and impact, always surround the logo with sufficient clear space. No text, imagery, or graphic elements should enter this area. Use the height of the logo to define the minimum clear space on all sides.
How to place the lockup
When using the logo with a tagline, always position the logo at the top and the tagline below. Both elements should be vertically centered as a unit within the layout.
Got aQuestion ?
Hopefully so far everything is clear, but
if you do have any further questions, please get
in touch with our Team.