Colors

Our colors

Our color palette is clear, confident, and uniquely ours.
At its core stands red – derived from our iconic logo as a strong brand asset. Brightened and modernized, it ensures bold recognition while white and grey bring clarity, medical credibility, and precision to every application.

Brand colors define logo, typography, and backgrounds. White space ensures clarity and trust.

Franchise Colors support navigation and indications; always used sparingly and in context.

APPLICATION

How to use colors

Our colors

Brand colors define logo, typography, and backgrounds. White space ensures clarity and trust.

Franchise Colors support navigation and indications; always used sparingly and in context.

APPLICATION

How to use colors

Don't do this

Don't compromise on a high ratio of white. It's essential for maintaining a clean, medical appearance.

Don't use franchise colors in headlines or apply them outside their context. Each color must be used as a single accent within its own franchise.

Never use grey text on red — it compromises readability and brand clarity.

Common Questions

When do we start with the roll-out?

We've already started. From now on, all new projects will use the updated branding.

How long will the full logo transition take?

We're phasing it in gradually rather than doing a hard relaunch. The new logo will be introduced within existing and future projects to minimise workload and make the transition as smooth as possible. We expect this process to take around 2 to 3 years.

Are we dropping the "Life-Changing Power of Dermatological Skincare" proposition?

Not at all. Life-Changing Power remains our brand purpose — it's what drives us. But it's not being used as a consumer-facing brand claim.

Instead, you'll see the life-changing impact reflected throughout our communication in more authentic and relevant ways.

Will our brand type be available in other languages?

Yes. We launched with Latin-1 and Cyrillic support, and we're planning to expand to more languages over time.