The Eucerin Brand Type

Typography is the voice of our brand in visual form.
Our custom typeface combines clarity with character designed to work across every format while staying distinctly Eucerin. Used consistently, it creates rhythm, structure, and instant recognition.

Overview

The Eucerin Brand Type comes in different formats and styles for every use: Whether you're working in digital, layout, or office environments, there's a format that fits. In this chapter, you’ll learn how to apply each typeface purposefully and consistently.

TYPEFACES

Our font family

Clarity, credibility, and character: Our brand type comes in different typefaces to combines precision with personality. Each typeface has a clear purpose and plays a distinct role in shaping our visual identity.

Sans

Our main brand typeface. Sans strikes the perfect balance between science and humanity versatile, approachable, and strong. It’s used across all text elements, from headlines to body copy, available in regular, medium, bold, and italic styles.

Serif

A dynamic italic font that adds a human, lifestyle-driven touch. Serif is reserved for headlines in combination with Sans only where emotional impact and individuality matter most.

Mono

Used for medical or scientific content, Mono communicates clarity and precision. Ideal for numbers, hero ingredients, or data-driven messaging. Available in regular and bold.

Eucerin Brand Type

Character in every letter

  • Friendly & Approachable through soft curves and subtle contrast in line width.
  • Human & Lively through dynamic shapes and expressive details.
  • Innovative & Scientific with design cues taken from the iconic Eucerin triangle.
  • Precise & Serious through defined inlets and familiar, trustworthy letterforms.

APPLICATION

Balance of Serif in Headlines

Using too little Serif can make a headline feel flat and emotionless, while too much overwhelms and dilutes the message. A single, well-placed highlight adds just the right amount of expression and clarity as shown in the middle.

Change the Tone of a Message

Typographic highlights allow us to subtly shift the tone of a message. Depending on context and intention, emphasis within a headline can vary – making it feel more emotional, scientific, or functional. Thoughtful use of highlighting guides perception and gives each message the nuance it needs.

Don'ts

Don’t do this

Don’t use another font family.

Don’t use the Mono style in headlines.

Don’t use the Serif style for full headlines or body text — it’s meant for emphasis, not continuous reading.

Bring the brand to life

Colors

FAQS

Common Questions

When do we start with the roll-out?

We've already started. From now on, all new projects will use the updated branding.

How long will the full logo translation take?

We're phasing it in gradually rather than doing a hard relaunch. The new logo will be introduced within existing and future projects to minimise workload and make the transition as smooth as possible. We expect this process to take around 2 to 3 years.

Are we dropping the "Life-Changing Power of Dermatological Skincare" proposition?

Not at all. Life-Changing Power remains our brand purpose — it's what drives us. But it's not being used as a consumer-facing brand claim.

Instead, you'll see the life-changing impact reflected throughout our communication in more authentic and relevant ways.

Will our brand type be available in other languages?

Yes. We launched with Latin-1 and Cyrillic support, and we're planning to expand to more languages over time. 

CONTACT

Got a Question?

Hopefully so far everything is clear, but 
if you do have any further questions, please get 
in touch with our Team.
Contact us