Welcome to Eucerin Brand Portal
Our brand lives in every detail: In how we speak, design and connect. It’s grounded in science, shaped by care, and always unmistakably human.
On this portal you will find background information, guidelines and links to our most used assets.
BRAND STORY
A legacy of pioneering skin care
From pharmacy roots to global presence: Eucerin brand has always been guided by science, shaped by care, and driven to lead in dermatological skin health.
Our Brand StoryBRAND PRINCIPLES
One global brand expression
Our brand principles turn strategy into expression. From campaign headlines to retail touchpoints, this is how we bring the brand to life.
Our Brand Principles GUIDELINES
Our brand new design
Fresh. Confident. Distinct.
Our new visual world reflects who we are. It’s more than a redesign. It’s a reset for how we show up everywhere.
Our new visual world reflects who we are. It’s more than a redesign. It’s a reset for how we show up everywhere.
Logo
Our new logo is more modern, still instantly recognisable. Use it with care to keep the brand clear and consistent.
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Color
Eucerin Red is now brighter and more modern — made to stand out. Paired with white and grey, it becomes unmistakably us.
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Eucerin Brand Type
From the smallest label to the largest campaign: It’s the voice of our brand in visual form.
→FAQs
Common Questions
When do we start with the roll-out?
We’ve already started. From now on, all new projects will use the updated branding.
How long will the full logo transition take?
We’re phasing it in gradually rather than doing a hard relaunch. The new logo will be introduced within existing and future projects to minimise workload and make the transition as smooth as possible. We expect this process to take around 2 to 3 years.
Are we dropping the “Life-Changing Power of Dermatological Skincare” proposition?
Not at all. Life-Changing Power remains our brand purpose — it’s what drives us. But it’s not being used as a consumer-facing brand claim. Instead, you’ll see the life-changing impact reflected throughout our communication in more authentic and relevant ways.
Will our brand type be available in other languages?
Yes. We launched with Latin-1 and Cyrillic support, and we’re planning to expand to more languages over time.
CONTACT
Got a Question?
Hopefully so far everything is clear, but
if you do have any further questions, please get
in touch with our Team.
Contact us